Sem8.com - Search Engine Management Made Easy

Seo8 - Search Engine Optimization Science & Luck

The Science & Luck of Search Engine Marketing (paid search)

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Search Engine Marketing (SEM) is all about preparation, execution, constant measurement and improvement. Since SEM requires spending money for every click, its critical to be vigilant, and do things right.

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	8 Steps to successful Paid Search Engine Marketing
Step 1..	Learn the basics of SEM & SEM site design Know the meaning of CPC, CPA, impressions, clicks & what is good site design
Step 2..	Create a keyword list to target your audience In addition to your product lists, use the search engine's recommended keywords
Step 3..	Create compelling copy for your SEM ads. Words like "FREE" may get the traffic, but other choice words may drive you the right customers for the right price. Don't forget "keyword insert" copies.
Step 4..	Architect your ad campaigns optimally Group similar words together so that your copy is most relevant to them. Know that the better your click though, the cheaper the keyword becomes. If you do it right, you can use the same architecture for all the search engines. Start your architecture design with Google and then the other sites.
Step 5..	Set up conversion tracking This tracking will enable you to track which keywords are resulting in leads and which keywords are just costing you money.
Step 6..	Launch your campaigns and measure their performance Launching in stages gives you control over your campaigns and prevents your campaigns from picking up bad history for your keywords as you will have time to fix and shortcomings in your copy. (search engines like Google, MSN, and soon Yahoo will penalize you for bad copy.)
Step 7..	Do effective bid management, keyword pruning, and keyword expansion 20% of your keywords will typically drive 80% of your traffic. Know how to adjust the keyword/adgroup bids, positions etc to ensure you are getting the best ROI on your click investment. Eliminate dud keywords and also get to know the search engine bidding techniques and how to do bulk uploads and downloads.
Step 8..	Constantly improve your strategy & keep a pulse on the ever-changing SEM space SEM is all about improving relevant conversions. There are many bidding tools, copy and site improvement tools and measurement tools to make your life easy. Get to know them. Get a SEM certification from Google, Yahoo etc.. Consider outsourcing to a SEM company if necessary.

Our Mission	To SEM or Not To SEM
4 To facilitate you to do successful SEM 4 To be the one stop for all things SEM	SEM is all about getting FREE qualified traffic to your website. As more and more people turn to the web as a first point of research before making a purchase, not engaging in SEM means distancing your company from its customers and also leaving money on the table. Every day your site is inaccessible via the search engine it is costing you $$$ and loosing your customers to the competition.